The world wants it to be higher. It will be much, MUCH higher. Consider it the cost of a PR giveaway vs. other forms of PR. It will be worth it to the ones giving it away. This is similar to free email or free social networking, a bargain to you and a bargain to them. Fortunately they want you in the blockchain about 1000 times as much as they want you on Facebook so here comes the money.
It's a sell your soul kind of deal but it seems like they have all been for most of us during the past seventy years or so. The question is, do we actually have a choice?