If you don't want to use the apple ecosystem then it is perhaps not the best choice. You sort of have to go with the flow.
the flow

looks like the same people keep on buying the next big
My line I always say is apple could poop into a brown paper bag, slap the apple logo on it and people would line up and pay $600+ for it because its "apple".
No, people would not line up and pay $600+ unless they also called it iPoop. The logo alone would not be enough to convince people.