I'm trying to understand this. Off-putting, how?
Too much effort in convincing people to invest in Bitcoin, rather than to use it. "Look at how many millions you could make by investing bitcoins" instead of
"Look at how many cents you could save by buying a toaster with bitcoins instead of a credit card."
A sure sign that an investment is a scam is when its TV ad shows a smug man on a luxury boat with three girls on each side. Renting a storefront next to NYSE is not as bad, but is going in that direction, IMHO.
If you read and understand this article, you will be enlightened:
http://finance.fortune.cnn.com/2014/01/21/bitcoin-platform/
His point is absolutely not countered by what that (by the way: pretty pedestrian -- "Napster"? Really?) article says. JorgeStolfi wants more emphasis on actual BTC usage, less on the "get rich quick" aspect of BTC. I partially agree.