Looks like an article written by the King of Bulls
Newspapers are struggling to survive, and many (most?) now accept paid advertisements that are formatted and placed to look just like regular articles. There are jargon names for them, like "native advertising", "paid co-creation", "paid syndication", ...
http://www.siliconvalleywatcher.com/mt/archives/2014/08/nytimes_reduces_label.php
http://adage.com/article/media/wall-street-journal-introducing-native-ads-site/292044/
http://blogs.wsj.com/cmo/2015/01/04/forbes-takes-native-ads-to-new-level-with-att-sponsored-cover/