Yeah, I think this is the long-term effect of the FUD that's been around, it's going to take a while for some to realize that it's not all true. I'll admit that I gave other friends some bad advice to buy in, in December (I had paid absolutely no attention to the markets back then, I'm more into the tech side), but I did tell them to only invest a small amount (what they wouldn't mind losing) and forget about it for at least a year... I know it will still pay off for them in the long run and they pay absolutely no attention to the market, so it's no stress either.
Others were not so keen (It's natural for people to be more protective of their money/ means of survival), so I printed them paper wallets with 0.01btc on them and told them to investigate a little in their own time, we'll see if they come around soon, I'm sure this little rise will get their interest.
I also think all this crying wolf is starting to wear off now and people are slowly waking up to the fact that bitcoin can't be banned... I can just imagine some sports fans arriving at their stadium only to find that they accept bitcoin for ticket payments and having a double-take, thinking "I thought they said that bitcoin stuff was illegal, what's going on here"... lol
I also think it's important to remember that we are still all early adopters, even those buying in today and bitcoin still has a long way to go until it's a household word.